DMC
WORK
Darren Cutlip
Senior Visual Designer
Ten years. A lot of brands. One thing that never changes: I don't let it go until it looks right. I find the thread that makes everything connect. From the big campaign moment down to the corner of the site.
Get in Touch
Selected Works
Cadillac
In XT6 Seconds
DEPEND
Underwareness
Experience
The work covers a lot of ground. Campaigns, digital systems, multi-channel execution. The through line has always been the same: make it coherent, make it scale, make it great.
Approach
Brand Systems
I build visual frameworks that hold up across product, marketing, and campaigns. Nothing should feel like it wandered in from a different brand.
Integrated Campaigns
Strategy is just a document until someone makes it visible. I work across every channel it needs to live in and make sure it all feels intentional when it gets there.
High-Fidelity Craft
The details are the job. Spacing, hierarchy, that one color that's just slightly off. I see it, it bothers me, we fix it.
Performance-Minded Design
Looking good and performing well aren't in conflict. The best creative does both without announcing it.
Let’s Connect
Resume
©2026 Darren Cutlip. All rights reserved.
DMC
Based in Chicago
WORK
Darren Cutlip
Senior Visual Designer
Ten years. A lot of brands. One thing that never changes: I don't let it go until it looks right. I find the thread that makes everything connect. From the big campaign moment down to the corner of the site.
Get in Touch
Selected Works
Cadillac
In XT6 Seconds
DEPEND
Underwareness
Experience
The work covers a lot of ground. Campaigns, digital systems, multi-channel execution. The through line has always been the same: make it coherent, make it scale, make it great.
Approach
Brand Systems
I build visual frameworks that hold up across product, marketing, and campaigns. Nothing should feel like it wandered in from a different brand.
Integrated Campaigns
Strategy is just a document until someone makes it visible. I work across every channel it needs to live in and make sure it all feels intentional when it gets there.
High-Fidelity Craft
The details are the job. Spacing, hierarchy, that one color that's just slightly off. I see it, it bothers me, we fix it.
Performance-Minded Design
Looking good and performing well aren't in conflict. The best creative does both without announcing it.
Let’s Connect
©2026 Darren Cutlip. All rights reserved.
Resume
DMC
Based in Chicago
WORK
Darren Cutlip
Senior Visual Designer
Ten years. A lot of brands. One thing that never changes: I don't let it go until it looks right. I find the thread that makes everything connect. From the big campaign moment down to the corner of the site.
Get in Touch
Selected Works
Cadillac
In XT6 Seconds
DEPEND
Underwareness
Experience
The work covers a lot of ground. Campaigns, digital systems, multi-channel execution. The through line has always been the same: make it coherent, make it scale, make it great.
Approach
Brand Systems
I build visual frameworks that hold up across product, marketing, and campaigns. Nothing should feel like it wandered in from a different brand.
Integrated Campaigns
Strategy is just a document until someone makes it visible. I work across every channel it needs to live in and make sure it all feels intentional when it gets there.
High-Fidelity Craft
The details are the job. Spacing, hierarchy, that one color that's just slightly off. I see it, it bothers me, we fix it.
Performance-Minded Design
Looking good and performing well aren't in conflict. The best creative does both without announcing it.
Let’s Connect
©2026 Darren Cutlip. All rights reserved.
Resume